Increase in HR operational workload capacity
Rise in real-time store attendance compliance
Optimization in department headcount
Founded in 2011, Chai Point is an omnichannel brand operating as the world’s largest Chai-led beverage platform. The enterprise serves over 700,000 cups daily through a distributed network including 180+ retail stores across 9 major cities, cloud kitchens, CPG, HORECA, and over 3,500 workplace community hubs across 119 cities. Managing a decentralized workforce of 1,500 employees across multiple retail touchpoints on legacy tracking systems created significant operational strain for the corporate HR team.
By implementing greytHR as its central workforce platform, Chai Point automated store compliance, cleared administrative backlogs, and empowered a lean HR unit to handle rapid enterprise growth.
When I first joined, the vision was to scale our business operations smoothly without inflating our internal administrative footprint. By driving widespread automation through greytHR, our HR team has successfully absorbed an immense surge in daily operational workload while operating as a much leaner, more focused unit. Managing this level of corporate growth with a streamlined team is an incredible organizational milestone. Our leadership originally challenged us to prove this model could work, and building such a highly efficient department is the true proof of the pudding.
